The House of Mahitha Prasad

Founded in 2016, Mahitha Prasad stands as a couture house where craftsmanship, culture, and contemporary design converge. Each creation is born from devotion to artistry — hand-embroidered, precision-tailored, and finished with an architectural eye for balance and proportion.



Our atelier is a meeting ground for artisans and designers who share one belief: that luxury is built through patience, detail, and emotion. Whether draped, sculpted, or tailored, every garment reflects a shared pursuit — to create pieces that embody presence, depth, and timeless character.

Architecture as Language

Our work is deeply influenced by the structural beauty of Indian architecture — its rhythm, symmetry, and storytelling. We study how light interacts with form, how carvings reveal devotion, and how geometry evokes emotion.



These principles guide how we design — transforming line into silhouette, texture into feeling, and craft into identity. Each collection reinterprets these ideas through new materials, motifs, and narratives — evolving while staying rooted in the same design philosophy: heritage interpreted through modern eyes.

Inside the Atelier

Every piece begins with a sketch and evolves through hundreds of hours of collaboration. From the first chalk line to the last metallic thread, each garment passes through many hands — artisans, pattern masters, tailors, and finishers — all united by discipline and devotion.

• The Craft — Zardozi, aari, couching, and hand-finishing executed with quiet precision.
• The Form — Clean lines, thoughtful structure, and silhouettes that celebrate individuality — across both men’s and women’s couture.
• The Spirit — Clothing designed not for a season, but for permanence — heirlooms that carry emotion and memory.